EN-GEN

According to trend research, 2011 is the year of the 'androgyn', meaning that the world is done with gender stereotypes. Faith Popcorn refers to this year as the year of the EN-GEN ( http://www.faithpopcorn.com/ContentFiles/PDF/FPBR_2011Predictions.pdf ): a year that moves away from the sex dichotomy and into the real of the 'human'. This year has the highest statistics in history for an expanding female work-force and the 'stay-at-home-dad'. Away with Phalocentric steakhouse machosim and in with enviromentally conscious health living. This is the beginning of a decade where gender roles aren't merely reveresed, but transcended all-together.

In fashion, we see the escalating need for trans-seasonal clothing that is both fashionable and practical. The world should expect to see massive transformations in the work-suit aesthetic, as well as in gender specific clothing. Some designers have previously (and prematurely) attempted to introduce the 'man-dress' only to be recieved with limitted enthusiasm. In the next few years we should be seeing more gender neutral styles that can be easily translated into both men's and women's wear. Already, there is an overwhelming increase in male fashion marketability. In all liklihood, someone will invent a smock-type mini skirt that forms part of a pants/short outfit for men. In womenswear, we expect to see the uber feminisation of work suits and the masculinisation of dresses. We really are at the forefront of a new design era where anything goes.

Rosenwerth currently has a beautiful range of winter suits and power jackets with distinctly feminine details. There's also a very popular range of animal-friendly fur-lined luxury coats and warmers that are selling like hotcakes. Come to the shop and get yours while stocks last.

Cnr Kildare & Main Street
Newlands

Cape Town

(021) 674 2910