Rainy Day Fashion

The last thing you need to top off a dull drab winter is an ugly raincoat. A coat - like anything in life - should be a statement. Of course functionality is key, but there's nothing wrong with looking fierce at the same time.

The 1940's-50's saw a huge change in all fields of design from furniture to architecture to fashion. This meant that women's fashion was slowly doing away with all the impractical, labour intensive, uncomfortable and expensive elements. American fashion saw a huge flux in relaxed sillhouettes, stretch fabrics and ready-to-wear labels. The downside was that fashion began loosing it's pallor and theatricality.

Around about this time we started seeing lots of trench coats and rain coats that resembled body bags more so than fashion.

Judy Garland was a fabulous fashion icon, but this coat was so manish. While big and floppy is in and trenchcoats are having a quasi-1940's/90's revival, it is important to stay away from the puffy doughy silhouette that is so easily accomplished with regular coats.

You want something clean, sleek and cheeky. If your'e going for length, remember long lines for drama and a flattering figure. You'll want to layer it with other interesting garments, or play with something short and flirty underneath.

Katie Holmes has the right idea, but the scientologist serpant god that controls her brain obviously lost the plot when it came to her styling.

This piece by Stella McCartney is a great example of trend. 3/4 sleeves are huge right now, as is the colour yellow. Stella always sticks to eco-friendly materials, so this coat is probably synthetic free, but a lot of designers are going for the pvc look in keeping with the S&M trend that is popping up all over the place.

Rosenwerth has a great selection of black or white PVC raincoats that are light, sexy and youthful: the perfect coat to take you from winter into spring and still be on trend. With our sale still on, all coats are half price. Don't miss out!

Cnr Kildare and Main street
Newlands
Cape Town
South Africa

(021) 674 2910